CONSIST OF 12 MEMBERS WHO ARE PROFESSIONAL IN THEIR OWN MAJOR FIELD OF DANCE TYPES, ALL MEMBERS SHARE THE SAME MISSION AND VISION FOR THE INDUSTRY, READY TO PLACE THE MALAYSIAN NAME TO THE NEW ERA OF DANCE SCENE WITHOUT NEGLECTING THE CULTURE FROM WHERE IT HAD ORIGINATED
WAS FOUNDED BY 3 PASSIONATE BROTHERS,PROFESSIONAL DANCERS AND ENTREPENUERS CONSISTING OF MOHAMMAD ALI, KHAIRUL ADZWAN AND DANIEL TAN. IT CONSIST THE 6 ELEMENTS OF DJ,MC,BEAT BOX,BBOY,GRAFFITI AND FASHION.
DIAMOND AND GOLD ARE TWO MOST VALUEABLE, ICONIC AND TIMELESS ITEM AND MEASURED BY CARATS.DIAMOND IS VALUED BY CLARITY OF THE STONE,THAT DEFINES TRANSPARENCY WE PROVIDE TO OUR CLIENTELE AND MEMBERS OF 36 CARAT.GOLD IS VALUED BY PURITY , IT DEFINES WHAT WE REPRESENT THE PURITY OF THE CULTURE.
RED COLOUR REPRESENT BLOOD,REPRESENTS THE FAMILY BOND AMONGST THE DANCERS.WHITE COLOUR REPRESENT THE CLARITY IN UNDERSTANDING THE CULTURE AND ROOTS, PURITY IN BROTHERHOOD AND QUALITY IN COMPLETING THE MISSION AND VISION
IS TO DEFINE THE DANCE LIFESTYLE FROM THE ROOTS WHICH IS UNDERSTANDING OF THE CULTURE ITSELF AND TO DEFINE THE PROFESSIONAL QUALITIES OF A DANCER
IS TO CREATE A GROUP OF HIGH PROFESSIONAL DANCERS WITH ADEQUATE COMMERCIAL VALUE,BRANDING AND RAISING THE INTERNATIONAL STANDARDS